Friday, August 28, 2009

A Brooks Run Happy Day

Today was just a perfect Brooks day.

And it all began with the magical words--- "I'm gonna need you to take your shirt off"

Umm, maybe I should back up a bit.


Shortly after Brooks ID Run Camp I contacted Dave, the VP of marketing and my newest BFF and told him I would be swinging back through the Seattle area in two months. I mentioned that I would love to come back to the offices to see everyone, and casually hinted that if they need any lab rats I would graciously volunteer. Thankfully, he picked up my hint and offered to hook me up with the biomechanics team and let me be a lab rat. So, just a few days ago I donned my Brooks finest and headed to their offices for the afternoon.


When we arrived we met with the biomechanics team, Eric and Andrea. They have quite possibly the coolest job ever. They spend their days measuring various parameters of runners in different kinds of Brooks shoes. They also do rigorous testing of potential new Brooks models and compare them to other brands currently on the market. Basically, as Eric put it, it’s not just enough for Brooks to create products that they think are the best, but it’s important that they exceed the other brands out there.


After Eric further explained Brooks technology to us he took us into the room full of Brooks shoes to be launched over the next year or so. Sadly, he prevented me from taking any pictures, and I can’t really go into specifics, but…I can say that you guys are in for some friggin cool technology and shoes in the next year.


After the tour of Brooks’ latest and greatest, it was time to get analyzed. Eric began by determining precisely what shoe my Auntie should wear. He comes from a biomechanical background, and in his pre-Brooks life worked on designing prosthetic devices. As he measured and questioned her, I chatted it up with Andrea in the corner. Andrea has a physics background, and is very happy to have gotten a position at Brooks. Andrea loves her job—I mean LOVES. These Brooks employees are so happy and bubbly that it almost seems fake. Whatever it is that they pipe through the air system (oxygen? Endorphins? Some new-age performance enhancing drug?) I want it.






After Eric was done with my Aunt, he moved onto me. He began by measuring how much my inner arch bones collapse when I put weight on them. This is one way to test if you are a pronator.


According to their measurements, I only pronate 1.3 mm on my left foot and .3mm on my right. They only start recommending stability shoes when people pronate 3.0mm or more. So, according to Eric, I basically don’t pronate at all (from the standing test….more on my running results later). Combine that with “normal” arches, and I have a foot that is ideal for neutral shoes. Obviously, this is good because the last thing you want to hear is that you’ve been running in the wrong shoes for the past two years.


After the shoe diagnostics, it was time to get measured and nodded up. To study biomechanics, Brooks uses a network of reflective balls. These balls are put on specific bony landmarks and then a series of cameras capture the reflection in a 3-D space. So, what happens is that when you run, the computer system picks up the reflections and stores them in the computer as data points. It’s basically the same technology that the film industry uses to simulate human movements when they do 3D animation.


So, this is where the whole “take your shirt off thing” comes into play. Eric very gently mentioned that the test works best if a girl is only in a sports bra. So, I reluctantly shed my shirt in the name of science. Let me tell you, this whole process is not for the body-conscious. First of all, you have to get on a scale (this confirmed my suspicions that I gained about 5 pounds from cafeteria food over the past few weeks). Then, they wrap the balls around your legs so tightly that you are well aware of every once of fat on your thighs. By the time I was done, I felt like the Michelin man, and walked like him too.



Here's one with a flash showing the reflectivity of the balls:





Once I had shed any semblance of dignity, I made my way to the catwalk for some force testing. I ran up and down the catwalk about 20 times as they collected data on the force I exert while running. With all the lights and attention, I almost felt like I was Heidi Klum---that is, until I looked down at my legs and their sausage-like appearance.




What I looked like on the computer (notice the black dots)

After they got enough force data, they showed me what some sample data looks like. They weren’t able to show me my data, because it takes a significant amount of processing, but they showed me another lucky tester’s results. The video shows a runner as he runs across the force plate. The size of the blue bar is the magnitude and direction of force he is exerting. The graph to the right shows force—the part that is above the line (positive) is the downward force exerted with the initial strike of the runner. The part that is below the line (negative) is the force the runner exerts in pushing back off the force plate. Basically, Eric explained that the more area under both those curves, the more energy the runner expends. Brooks is constantly trying to redesign shoes so that those curves are as small as possible, thus making the runner more efficient.


video



After our class on running force 101, I headed off to the treadmill. While on the treadmill, they used the computer to capture my movements while I ran, but also used a camera zoomed in on my feet to further analyze my gait. Eric asked “so, how fast do you usually run?” and in my typical type-A runner manner I replied “well, it depends on what workout I’m doing and how far”. I believe I may have seen an eye roll from him, and he said “well, we like to have people run at least 8:00 min miles”. Pah! Easy! “How long do I have to run?” I asked. He replied “oh, no more than five minutes, if that”. Before I knew it, I suggested I run at a 7:30 pace.
Andrea manned the computer, Eric manned the camera, and I was off and running and what I thought would be a few minute gig.


Due to “technical difficulties” (personally I think they were pulling a prank on me) I ended up running a lot longer than expected---almost 1.5 miles--- and quickly transformed into a sweaty runner. Oh well, that’s an extra speedwork session to add to the logbook!


After my run we reviewed my gait on camera.

Remember how I mentioned that from the standing test I don’t pronate at all? Well, interestingly the camera shows otherwise. On my right side, I slightly pronate. Almost the instant I turn in I correct it, so Eric said it really isn’t bad enough to warrant stability shoes. But, it may explain the shin pain I’ve had on my right foot in the past few weeks. The hills I’ve been running have probably aggravated it, so I think it should get better now that I’m back home. Regardless, it was very interesting to see my gait!


After the lab session we hopped over to the Brooks outlet.



When I went to check out, the cashier Stevie looked at me and said “umm, are you with corporate?” Not knowing what the right answer was, I sort of stumbled and said “why do you ask?” She said “well, you are dressed head to toe in Brooks, so I figured you were corporate.” I explained my brief story to her, and she seemed pretty interested. She ended up giving us the corporate discount anyways! Score!




All in all, I have to send out a major Mahalo to the Brooks biomechanics team.

Not only did they put up with my incessant questions, they also totally entertained my inner dork. A day of science AND running? Can life get any better?

FYI: Brooks is always looking for new labrats, especially if you are in the Seattle area. If you would like to experience this process, go to brooksrunning.com/labrats and tell em FrayedLaces sent ya.


38 comments:

  1. Man... that... looks.... AWESOME!

    I wish I could get out there to be a lab rat. I would love to have my running mechanics analyzed with such detail... and to see what goes into designing shoes, makes the $100 I paid for my Brooks seem like chump change.

    Great report... and the pics were nice to look at too ;)

    ReplyDelete
  2. How fun! That was such a neat experience for you and super interesting.

    ReplyDelete
  3. Way cool! I really can't say anything else but way cool!

    ReplyDelete
  4. What a cool experience! I love Brooks...and would love to be a lab rat. The pronation would be OFF the charts for me...

    ReplyDelete
  5. OMG. you are like the luckiest girl ever.

    seriously.

    (and that's not even taking into consideration that you live in Hawaii.)

    how awesome that they tested your pronation, gait, etc.!

    i'd love to be a labrat. admittedly i've never actually worn Brooks shoes (i'm not sure why) but i'm a huge fan of their clothes.

    ReplyDelete
  6. Can I just say hi and say that I'm totally jealous of how strong you are? I'm still in my first six months or so of running and find it hard to see progress sometimes. Running a 7:30 for more than a minute, wow! And how cool that you get to work in however small a part to develop a product!

    ReplyDelete
  7. I'm pretty sure the guy you took you out drinking in Seattle wanted to say "take your shirt off"

    ReplyDelete
  8. WOW what an awesome experience! You are super lucky!

    ReplyDelete
  9. how cool is that! i need to plan a trip to seattle :)

    ReplyDelete
  10. Girl you are so friggin lucky! I am having total runner nerd envy right now! Thanks for sharing! So cool!

    ReplyDelete
  11. I have always wanted to do all the stuff - you are super lucky. Maybe this is another good reason to go to Seattle.

    Oh and, "reflective balls" ha, ha. Balls are funny. (I can't resist a chance to be 12 again.)

    Have a great trip back home before it's of to Nippon.

    ReplyDelete
  12. Oooh, I would LOVE to be a lab rat, but am not even close that area. You are one lucky girl to have a chance to do that!! I love Brooks, have been a huge fan of their running clothes for years.

    ReplyDelete
  13. This was a really cool post. What a great experience!

    ReplyDelete
  14. How freaking incredible! What a great experience!!

    ReplyDelete
  15. Sweet! For my master's work, I did a lot of gait biomechanics. Did they explain the little reflecty-ball technology? The cameras emit an infrared light (that's why they were red when they were on) and will only see infrared light, therefore they will only pick up the reflective balls in space- not you. That's also why they probably taped over any reflecto-ness on your shoes.

    For my grad degree, I had to work in a basement (there probably weren't any big windows in the room you had your force analysis done, eh?) but it was a lot of fun. It was like playing all day. Ahh, the life of a master's graduate student. :-D

    ReplyDelete
  16. Coolest field trip EVER! That's almost worth a trip to Seattle just to do that.

    ReplyDelete
  17. Very interesting....But I think I'll stick with my
    Chuck Taylor's Converse All-Stars for now.

    I just wish they were about 6 ounces lighter.

    ReplyDelete
  18. How freakin' cool is that?! Thanks for sharing all the photos, dignity or not! :)

    ReplyDelete
  19. About the only words that come to mind are lucky, cool, awesome & jealous. I'm convinced that I do about 20 things wrong when I run but have never had access to this type of support. Thank you so much for sharing. Very very cool.

    All the best,

    Ron

    ReplyDelete
  20. That was a great post. Very cool.

    ReplyDelete
  21. that was friggen awesome, I even tried to measure my pronation based on your post; but I gave up after kicking my camera for the third time.

    ReplyDelete
  22. That is awesomely cool! Now if I could just find a pair of Brooks that fit me!

    ReplyDelete
  23. Wow, I'm super jealous. I even wear brooks too!

    I will say that I did laugh for some reason of the last picture - you in your bra and everyone else in lab coats....holding legs and forceps or something. Too funny.

    ReplyDelete
  24. That sounds totally awesome! I would love to be a labrat but sadly i cant really move to Seattle now : (

    ReplyDelete
  25. That is totally freakin awesome. Too bad I dont live anywhere near seattle

    ReplyDelete
  26. Must go to Seattle! Thanks for sharing that with us. What an awesome experience.

    ReplyDelete
  27. All I could think of was TRON!

    ReplyDelete
  28. Way cool post. What a great experience.

    ReplyDelete
  29. This is definitely one of the coolest things EVER!

    ReplyDelete
  30. Must go to Seattle! Thanks for sharing that with us. What an awesome experience.

    ReplyDelete
  31. That is totally freakin awesome. Too bad I dont live anywhere near seattle

    ReplyDelete
  32. How freaking incredible! What a great experience!!

    ReplyDelete
  33. how cool is that! i need to plan a trip to seattle :)

    ReplyDelete
  34. WOW what an awesome experience! You are super lucky!

    ReplyDelete
  35. Can I just say hi and say that I'm totally jealous of how strong you are? I'm still in my first six months or so of running and find it hard to see progress sometimes. Running a 7:30 for more than a minute, wow! And how cool that you get to work in however small a part to develop a product!

    ReplyDelete
  36. What a cool experience! I love Brooks...and would love to be a lab rat. The pronation would be OFF the charts for me...

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...